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caleb@caleb.co.ukPraise for Futureproof
Disruption affects everyone. B2B, B2C, small, medium and large organisations. Even those who are the disruptors are now being disrupted. What's a brand to do? Thankfully, the authors have the answer. Futureproof does exactly what the title states. Be ready or be disrupted.
Review of Futureproof: How To Get Your Business Ready For The Next Disruption, Caleb's book, co-written with Minter Dial.
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