Insights
Thinking on applied AI, leadership, and execution.
Perspectives on moving AI from experimentation to real commercial impact, drawn from the work and from Futureproof.
Latest Insights
Recent writing and analysis.
Praise for Futureproof
Minter and Caleb's book should be required reading for marketers because it's not about marketing; rather, it's a deep dive and how-to on harnessing the disruptive forces impacting every job description. Their holistic analysis is a toolkit for any business leader on embracing change, but it's a particularly potent call to arms for marketers and communicators who need to narrate it.
Review of Futureproof: How To Get Your Business Ready For The Next Disruption, Caleb's book, co-written with Minter Dial.
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